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Privacy Policy
MSN i-Rhythm E-Library ("MSN i-Rhythm" or the "Company"), operated by MSN Laboratories Private Limited, a company incorporated under the applicable laws of India, is committed to protecting the privacy and personal information of every user accessing its digital services. MSN i-Rhythm E-Library is a centralized, cloud-based digital knowledge ecosystem designed exclusively for cardiologists and cardiovascular specialists, providing access through its website www.msnirhythm.com ("Website"), and other digital communication channels, including email notifications, webinars, and related electronic services (collectively referred to as the "Platform").
This Privacy Policy ("Privacy Policy") explains the principles governing the collection, use, storage, disclosure, and protection of personal information collected through the Platform. Throughout this Privacy Policy, the terms "we," "our," and "us" refer to the Company, while "you," "your," or "User" refers to any individual who accesses, registers for, or uses the Platform.
By registering for, accessing, or using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy and the Terms of Use governing the Platform. You expressly consent to the collection, use, processing, storage, and disclosure of your personal information as described in this Privacy Policy and in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act). If you do not agree with this Privacy Policy or the Terms of Use, you should not access or use the Platform.
As our Platform and services continue to evolve, we may revise this Privacy Policy from time to time. Any updates will be published on this page with the revised "Last Updated" date, and your continued use of the Platform following such updates constitutes your acceptance of the revised Privacy Policy.
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at info@msnirhythm.com.
This Privacy Policy forms an integral part of the Terms of Use governing MSN i-Rhythm E-Library. Unless otherwise defined herein, capitalized terms used in this Privacy Policy shall have the meanings assigned to them in the Terms of Use.
Information We Collect
Depending on how you access or interact with the MSN i-Rhythm E-Library Platform ("Platform"), we may collect the following categories of information to provide, personalize, and continuously improve your learning experience.
Personal Information
You may voluntarily provide the following information when creating an account, registering for educational activities, or communicating with us:
Learning & Platform Activity
To personalize your educational experience, we may collect information relating to:
Automatically Collected Information
When you access or use the Platform, certain technical information may be collected automatically, including:
This information helps us maintain Platform security, personalize your learning experience, improve scientific content discovery, optimize Platform performance, and better understand user engagement.
Cookies and Tracking Technologies
MSN i-Rhythm E-Library uses cookies and similar tracking technologies to enhance the functionality, security, and performance of the Platform, personalize your learning experience, and understand how users interact with our services.
Cookies are small text files stored on your device when you visit the Platform. They enable us to recognize your browser, remember your preferences, and improve your overall experience.
We may also use other tracking technologies, such as web beacons, tags, pixels, or similar technologies, to measure Platform performance, understand user engagement, analyze usage trends, and improve our educational services.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the operation of the Platform and cannot be disabled through our systems. They enable core functionality such as:
Without these cookies, certain Platform features may not function properly.
Functional Cookies
These cookies allow us to remember your preferences and personalize your experience, including:
Analytics and Performance Cookies
These cookies help us understand how users interact with the Platform by collecting aggregated information such as:
The information collected is generally aggregated and used solely to improve the quality, functionality, and user experience of the Platform.
Session and Persistent Cookies
We may use both Session Cookies and Persistent Cookies:
Managing Cookies
Most web browsers allow you to control or disable cookies through your browser settings. You may choose to refuse or delete cookies at any time; however, doing so may limit your ability to access certain features or functionality of the Platform.
By continuing to use MSN i-Rhythm E-Library without changing your browser settings, you consent to our use of cookies and similar tracking technologies as described in this Privacy Policy.
How We Use Your Information
We may use your information to deliver, maintain, and continually improve the Platform while helping clinicians transform trusted Information into meaningful Insight and actionable Ideas.
Your information may be used to:
We may also use aggregated or anonymized information for internal analytics and reporting purposes.
Legal Basis for Processing
Where required under applicable data protection laws, we process your personal information based on one or more of the following legal grounds:
Healthcare Educational Content Disclaimer
MSN i-Rhythm E-Library is an educational platform developed exclusively for healthcare professionals.
The Platform provides access to scientific and educational resources intended to support continuous medical education and evidence-based clinical practice.
MSN i-Rhythm does not collect patient medical records or confidential patient health information through the Platform unless specifically stated for an approved research initiative or educational program.
Users should not submit confidential patient information through contact forms, discussion forums, feedback forms, or any other communication channels available on the Platform.
The educational content available on the Platform should not be considered a substitute for independent clinical judgment, professional medical advice, diagnosis, or treatment decisions.
Newsletters and Scientific Communications
If you subscribe to our newsletters or register for educational activities, we may send information relating to:
You may unsubscribe from promotional communications at any time by using the unsubscribe link included in our emails or by contacting us directly. However, we may continue to send important service-related communications regarding your account or Platform operations.
Sharing of Information
MSN i-Rhythm E-Library respects your privacy and does not sell, rent, or trade your personal information to third parties.
We may disclose or share your personal information only in the following circumstances:
With Authorized Service Providers
We may share your information with trusted third-party service providers that support the operation, maintenance, security, analytics, communication, and technical infrastructure of the Platform. These providers are contractually required to protect your information and use it only for authorized purposes.
With Educational and Scientific Partners
Where necessary, we may share limited information with academic institutions, scientific organizations, or event partners to facilitate webinars, conferences, eCME activities, certification programs, or other educational initiatives.
With Affiliates
We may share your information with our parent company, subsidiaries, or affiliated entities that process your information in accordance with this Privacy Policy.
With Business Partners
With your consent or where necessary to provide requested services, we may share relevant information with trusted business partners involved in delivering educational or scientific programs.
Business Transfers
Your personal information may be transferred as part of a merger, acquisition, restructuring, or sale of assets. Any successor organization will be required to protect your information in accordance with this Privacy Policy and applicable laws.
Legal and Regulatory Requirements
We may disclose your information where required by law or where necessary to comply with legal obligations, enforce our Terms of Use, investigate fraud or security incidents, or protect the rights, property, or safety of the Platform, our users, or others.
Interactive Features
Information you voluntarily share through discussion forums, case discussions, comments, or other interactive features may be visible to other users. Please avoid posting confidential or sensitive information in public areas of the Platform.
Data Security
We implement appropriate administrative, technical, and organizational safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
Our security measures include:
Although we employ industry-standard security practices, no method of internet transmission or electronic storage can guarantee absolute security.
Data Retention
We retain your Personal Information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing our services, complying with applicable legal and regulatory obligations, resolving disputes, and enforcing our Terms of Use, policies, and other legal agreements.
Usage Data is generally retained for a shorter period and is used primarily for internal analytics, security, and improving the functionality and performance of the Platform, unless a longer retention period is required or permitted under applicable law.
Your Privacy Rights
Subject to applicable laws, you may have the right to:
Requests may be submitted using the contact details provided below.
Third-Party Websites and Resources
The Platform may contain links to third-party websites, medical publishers, scientific societies, clinical guideline repositories, conference organizers, or other external resources for your convenience and educational purposes.
These third-party websites operate independently of MSN i-Rhythm E-Library and are governed by their own terms, privacy policies, and practices. We do not control and are not responsible for the content, security, or privacy practices of these external websites. We encourage you to review their respective privacy policies before providing any personal information or using their services.
Children's Privacy
MSN i-Rhythm E-Library is intended exclusively for qualified healthcare professionals and is not directed toward individuals under 18 years of age.
We do not knowingly collect personal information from children. If such information is inadvertently collected, appropriate steps will be taken to delete it promptly.
International Data Transfers
As a cloud-based digital knowledge ecosystem, your information may be processed or stored on secure servers located in countries where MSN i-Rhythm or its authorized service providers operate.
Where international transfers occur, appropriate safeguards will be implemented to ensure that your personal information remains protected in accordance with applicable data protection laws.
By accessing or using the Platform, you acknowledge and consent to such processing and transfer of information where permitted by law.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our Platform, services, applicable laws, or privacy practices.
Any revisions will be published on this page together with an updated "Last Updated" date.
We encourage users to review this Privacy Policy periodically to remain informed about how we protect their personal information.
Continued use of the Platform following the publication of any revised Privacy Policy constitutes your acceptance of those changes.
Contact Us
If you have any questions regarding this Privacy Policy, wish to exercise your privacy rights, or require additional information about how your personal information is handled, please contact us:
MSN i-Rhythm E-Library
Website: www.msnirhythm.com
Email: info@msnirhythm.com
Registered Office: MSN House, Plot No. C-24, Industrial Estate, Sanath Nagar, Hyderabad, Telangana 500018, India
Corporate Office: MSN Corporate, H. No. 2-91/10 & 11/MSN, Whitefields, Kothaguda, Kondapur, Hyderabad 500 084, Telangana, India
By accessing or continuing to use the MSN i-Rhythm E-Library Platform, you acknowledge that you have read, understood, and agree to this Privacy Policy.
© 2026 i-rhythm, All Rights Reserved. MSN i-Rhythm does not provide medical advice, diagnosis or treatment.
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